Viewing entries tagged
social media

Content with being content

I was lucky enough this weekend to grab coffee with a friend who was in town for a wedding.

Whenever we get together, we have great conversation that leads to more questions than answers and enough ideas to fill a notebook.

Our conversation was based around my friend leaving St. Louis and his realizations since then.

He shared how even though he was looking for a professional change, he missed how his days were filled with things and people he cared about.

In other words, he wasn’t content with being content.

This is something a lot of us deal with, especially in our professional lives.

We feel pressure to “do more” and “be better” all while searching for something that fulfills us.

It’s no wonder social media can be a blessing and a curse.

It allows us to share our story and stay connected with the people we care about, but it also sets unrealistic expectations.

Not everyone has to travel the world, vlog every second of their life, or share an endless stream of filtered selfies. We don’t always have to strive for perfection.

In fact, I’m learning that being imperfect is far more interesting.

In a world where anyone can be anything, the people that stand out are one thing above all else - themselves.

Luckily, I have friends who help remind me of this.

Scrolling through our problems

I'm addicted to scrolling.

This shouldn't come as a surprise to anyone with a smartphone.

Whether it's filtered photos on Instagram or quippy tweets on Twitter, I'm constantly scrolling.

Sometimes, I don't even know I'm doing it until someone else clears their throat or points out how rude I'm being.

I obviously don't mean any harm. It's not that I find the conversation boring - I'm just hooked to the variable reward of what I might find.

Here's some tough love: we won't ever find what we're looking for while scrolling.

For me, this doesn't sink in until a quick bathroom break turns into 20 minutes of wasted time and a numb butt.

When we mindlessly scroll through social feeds, we're ignoring our real problems. We're avoiding the uncertainty, self-doubt, and good 'ol fashioned hard work that comes with real life.

Unfortunately, I don't have an answer seeing as I still struggle with this.

I guess the first step is admitting you have a problem...

The two goals of marketing

It's no secret that marketers ruin everything.

Just look at email, Facebook, and even newer apps like Snapchat.

At the end of the day, marketers have two main goals:

1. Driving sales
2. Building relationships

If you hate the term "marketing," I would guess you've run into one too many marketers who are focused on goal number one. I don't blame you. There too many marketers out there who are impatient, focusing only on short-term results.

If you ask me, the best marketers put relationships first.

Whether you are marketing yourself or another company, remember: there is already enough noise out there. Instead of being the loudest in the room, try being the most helpful.