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Social Media

Growth hacks

I absolutely hate the term "growth hack."

In case you aren't familiar, this catch-all phrase lumps together marketing, engineering, and data analysis. In theory, it supposedly requires a deep understanding of each discipline.

Unfortunately, in practice, it's usually a quick fix or a marketing cheat code that focuses on a short-term problem.

For example, if your goal is to gain more followers on a social media platform, growth hacks make this process easier by casting a broad net and essentially spamming people.

The biggest issue I have with this concept is the word "hack". It implies a silver bullet that will take the work out of marketing.

Instead of wasting time on growth hacks, marketers should be spending time on the only activity that actually matters - growing a community by providing value.

You can keep your growth hacks. I'd rather put in the time to create meaningful connections.

Scrolling through our problems

I'm addicted to scrolling.

This shouldn't come as a surprise to anyone with a smartphone.

Whether it's filtered photos on Instagram or quippy tweets on Twitter, I'm constantly scrolling.

Sometimes, I don't even know I'm doing it until someone else clears their throat or points out how rude I'm being.

I obviously don't mean any harm. It's not that I find the conversation boring - I'm just hooked to the variable reward of what I might find.

Here's some tough love: we won't ever find what we're looking for while scrolling.

For me, this doesn't sink in until a quick bathroom break turns into 20 minutes of wasted time and a numb butt.

When we mindlessly scroll through social feeds, we're ignoring our real problems. We're avoiding the uncertainty, self-doubt, and good 'ol fashioned hard work that comes with real life.

Unfortunately, I don't have an answer seeing as I still struggle with this.

I guess the first step is admitting you have a problem...