I absolutely hate the term "growth hack."

In case you aren't familiar, this catch-all phrase lumps together marketing, engineering, and data analysis. In theory, it supposedly requires a deep understanding of each discipline.

Unfortunately, in practice, it's usually a quick fix or a marketing cheat code that focuses on a short-term problem.

For example, if your goal is to gain more followers on a social media platform, growth hacks make this process easier by casting a broad net and essentially spamming people.

The biggest issue I have with this concept is the word "hack". It implies a silver bullet that will take the work out of marketing.

Instead of wasting time on growth hacks, marketers should be spending time on the only activity that actually matters - growing a community by providing value.

You can keep your growth hacks. I'd rather put in the time to create meaningful connections.