It's no secret that marketers ruin everything.
Just look at email, Facebook, and even newer apps like Snapchat.
At the end of the day, marketers have two main goals:
1. Driving sales
2. Building relationships
If you hate the term "marketing," I would guess you've run into one too many marketers who are focused on goal number one. I don't blame you. There too many marketers out there who are impatient, focusing only on short-term results.
If you ask me, the best marketers put relationships first.
Whether you are marketing yourself or another company, remember: there is already enough noise out there. Instead of being the loudest in the room, try being the most helpful.