It seems like the older we get, the less space we create for creativity.

That is, unless you work for a company like Pixar or IDEO.

These organizations not only promote creativity, they rely on its application in order make a living. They’ve learned what it takes in order to successfully apply creativity year after year, project after project.

If these select groups can embrace child-like curiosity and create the space needed to foster creativity, why can’t other lesser known companies? After all, the results speak for themselves.

Like most things in business, I think it all comes down to ego.

People are so focused on appearing professional or that they already have all of the answers that they’re afraid to acknowledge more abstract concepts like creativity or vulnerability.

If you ask me, these things make business even more human, They remind us that business isn’t just B2B or B2C - its P2P, or people to people.

Since most companies still don’t recognize this truth, the ones that do have a competitive advantage.

Which type of company sounds more appealing to you?