When you work for yourself, investing in processes is one of the most valuable ways in which you can spend your time.

Clients and users come and go. Results eventually fade. However, the processes you create for you and your business will stay with you over time.

Unfortunately, most don’t pay attention to processes that scale until it’s too late. You can file this under the “important” category that most people ignore because it doesn’t seem that urgent.

Do you know what else falls under this category? Health, fitness, financial saving, relationships, and other long-term considerations that we don’t think about until it’s too late.

We don’t pay attention to these until something catastrophic happens, like a heart attack or the death of a loved one. Only then do we stop and think about what we’re doing and where we’re going.

With entrepreneurship, it doesn’t have to be something this drastic - any number of smaller, less obvious issues can eventually sink your company.

When you focus on creating processes that scale, you’re ultimately giving you and your business the competitive advantage of time. This is why so many startups are able to “out-innovate” larger, more established companies with greater resources - they make the most of their time.

Your company doesn’t just create a product - it is a product. When you adopt this mindset, investing in processes just makes more sense. Both for your own sanity and for the long-term success of your business.