The main focus of user experience is designing how the product feels. Successful UX means a seamless, logical flow for the user from one step to the next. An important part of UX is using empathy to make the product as usable as possible. This can be accomplished by conducting user interviews with wireframes and prototypes, creating sitemaps and constructing storyboards.
Interviewing potential users in order to understand their needs and motivations
Organizing how info is structured and presented to users when interacting with a product/service
Comparing the effectiveness between two user interfaces with users
Designing how a user moves through an experience with a product/service to make it as seamless as possible
Prototyping allows for quick learning without spending a lot of time or money