After validating a new idea, product or service, the next step is communicating the value to potential users and customers. A brand that successfully communicates their core values and offerings will target their visual identity to the people they are speaking to. There is more to a brand than a clean logo or a sexy business card. An effective brand identity is consistent across all platforms, print or digital, while still remaining engaging.
The branding process begins with a current brand audit + discovery interview
Core brand values are identified and categorized for use during concepting
Visuals are created for each brand value that is identified earlier
The core brand visuals are combined to create a strong, communicative brand mark